DCB Media Group

RESERVE SOCIETY™

The Standard of Luxury Living in East Tennessee

A curated luxury media platform connecting East Tennessee’s most affluent homeowners with exceptional homes, meaningful experiences, and the brands that define a life well lived.

About Us

A Different Kind of Luxury Platform

A Different Kind of Luxury Platform Reserve Society was created for homeowners who value quality, craftsmanship, experiences, and trusted relationships. Through a quarterly luxury publication, curated digital experiences, trusted brand partnerships, and The Reserve Collection™, we connect an exclusive audience with the people, places, and possibilities that elevate everyday living.

Thoughtfully designed editorial that inspires and informs.

In-depth storytelling and intelligent perspectives.

Showcasing the finest homes, destinations, and details.

Delivered exclusively to accomplished readers.

A trusted source for exceptional living, every quarter.

Our Audience

The Right People.

Not more people. The right people.

Reserve Society is exclusively delivered to:

2,000+

CURATED AFFLUENT HOUSEHOLDS

Carefully selected affluent homeowner households across East Tennessee’s most desirable communities.

$500,000+

MINIMUM HOUSEHOLD INCOME

Every household in our distribution has a minimum income of $500,000+. This is not a target-this is our standard.

$2M - $20M+

TYPICAL HOUSEHOLD NET WORTH

Affluent households with significant assets and long-term financial strength.

$850,000 - $10M+

TYPICAL HOME VALUES

Luxury neighborhoods, waterfront properties, mountain estates, and executive communities.

A PREMIUM AUDIENCE

Our readers are established professionals, business owners, executives, entrepreneurs, and retirees who have the financial capacity to make significant purchasing decisions.

They value quality, craftsmanship, trusted relationships, exceptional service, and businesses that consistently deliver excellence.

WHY IT MATTERS

When you advertise with Reserve Society, your business is presented to one of East Tennessee’s most affluent homeowner audiences inside a premium editorial environment designed to build credibility, trust, and long-term brand recognition.

Reserve Society is where East Tennessee’s most affluent homeowners discover, engage with, and support the very best in luxury living.

One Audience. Multiple Ways To Connect.

RESERVE SOCIETY MAGAZINE

Explore the World of Reserve Society

Reserve Society is designed differently.

A premium quarterly publication created to be displayed, revisited, and shared.

Each issue features thoughtful editorial, exceptional photography, and intelligent perspectives across:

The Trusted Connection

The Reserve Network™

A limited collection of carefully selected businesses recognized for exceptional service, expertise, and craftsmanship. Connecting homeowners with trusted professionals when important decisions matter most.

A Curated Luxury Home & Lifestyle Experience

The Reserve Collection™

Two extraordinary days. One unforgettable experience. The Reserve Collection brings together East Tennessee’s finest brands, thought leaders, and affluent homeowners through immersive showcase environments, inspiring conversations, and meaningful connections.

Featuring:

Reserve Showcase Environments
Estate Showcase Environments
Legacy Showcase Environments
Signature Installations
Reserve Sessions
The Reserve House™
The Grand Experience™

PARTNER WITH RESERVE SOCIETY

Meaningful Partnerships. Lasting Impact.

We collaborate with brands that share our values of quality, craftsmanship, and intentional living. Together, we create authentic connections with a highly engaged and influential audience.

TARGETED REACH

Connect with an affluent, loyal audience that values quality and authenticity.

AUTHENTIC ALIGNMENT

We partner only with brands that align with our standards and our readers interests.

MEASURABLE RESULTS

Our partnerships are strategic, purposeful, and performance-driven.

'It's not just what we create—it's how we bring people together."

RESERVE Society

GET IN TOUCH

Become Part of Reserve Society

Whether you are a homeowner discovering exceptional living or a brand looking to connect with East Tennessee’s most influential audience, Reserve Society creates the environment where meaningful connections happen.